HIFI - HEALTHY INDIA, FIT INDIA.

HIFI is an approach and a concept. Not just a gym, 
but a community fitness centre that rallies every Indian to the 
idea of a NATION that believes in healthy living.

Client: Talwalkars
Project: HIFI - Healthy India, Fit India
Employer: Idiom Design and Consulting

HIFI aims to create a Fit India Movement, making health and fitness 
a 'ritual' in every Indian's life, making it part of 
mass popular culture. Backed by India's premier fitness organization, 
with four generations across seven decades dedicated to the business.
Talwalkars HIFI is an active, dynamic, edgy and joyful brand, 
with the buzzing environment of a fitness channel.

A brand and experience that informs and inspires. 
To create a healthy and fit India.

Brand Cultural Model

Brand Color Palette - Primary and Secondary

Brand Typeface

Graphic Language Inspiration